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Delivering in-restaurant marketing for the KFC Teriyaki range

Aug 16, 2023

Having been asked to help KFC launch their new Teriyaki range in restaurants, we pulled out all the stops to create outstanding photography and tailor the campaign for the in-restaurant experience, throughout their locations in the UK and Republic of Ireland.

It’s been great to see the KFC Teriyaki range making waves after Team ITG were tasked with assisting the launch, delivering marketing content for the brand’s restaurants.

We kicked off the project with a two-day shoot at our ITG Capture studio, creating photography of the Teriyaki Burger and Teriyaki Dipped Bites to be used across multiple restaurant formats, as well as KFC’s website and app.

Taking the creative concept set by Mother (KFC’s creative agency), we tailored the campaign to suit the in-restaurant experience, ensuring the design had the flexibility to work across various print and digital touchpoints.

This included an impressive five-panel menu takeover animation, which has proven highly impactful with customers and has been brilliantly received by our partners at KFC.

The Teriyaki range is only around until the 3rd of September, so be sure to try it (and check out our work) before then in KFC’s locations across the UK and Republic of Ireland.

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