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Emerald Thinking acquisition: Boosting our data strategy capabilities

Dec 12, 2022

We’re thrilled to announce Team ITG’s acquisition of Emerald Thinking Group, a data-driven customer experience agency that we’ve worked alongside on several key projects – including the award-winning Missions & Motivations Engine for Wickes!

The acquisition sees Emerald Thinking’s lead consultants – including data scientists, data planners and cultural analysts – join our incredible 1,200-strong workforce based in offices around the globe, with Emerald director Claire Aldous taking on the newly created Head of Data & Analytics role.

Emerald specialise in transforming data to help brands communicate with their customers more effectively. They listen not only to what customers do, but what they think, to ensure brands are speaking to their audience in the right way while delivering meaningful connections and impactful experiences.

With Emerald’s expertise in harnessing the power of data for brands, this acquisition significantly enhances our capability to provide our clients with exceptional customer experiences and real customer engagement across every channel.

“The Emerald team are the perfect addition to the ITG family, bringing expertise in human insights, data science and transformational strategies as we further bolster our capabilities for clients. Our joint work with Wickes delivered award-winning programmes and this acquisition will allow both teams to continue working together under one brand. We are excited to welcome Claire and the team to join us on the next stage of our journey, which will enable us to continue to deliver high impact, data-led transformation programmes and experiences for our clients around the globe.”
Sue Mountford, CEO, Team ITG

“This is a huge moment and an exciting opportunity for our team. ITG has long been a valued and trusted partner of our business, with its technology-led model perfectly complementing the sharp focus on human insight that sits at the heart of our approach. We’re excited to be joining such an incredible global company, bringing the very best in class data insights to brands.”
Claire Aldous, Head of Data & Analytics, Team ITG

This is an exciting time at Team ITG, and you can discover more about our work in data, CX, CRM & insights right here.

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