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From concept to creation: Launching the updated KFC Tower Burger range

Nov 14, 2023

Tried out the new KFC Tower Burger range? Team ITG were instrumental in its launch, from photography at ITG Capture to delivering the campaign across multiple digital and print touchpoints.

The Tower Burger range at KFC took the brand’s existing (and much-loved) Fillet Tower and added two delicious new additions – the Zinger Supercharger Tower and BBQ Fillet Tower.

Team ITG were briefed to produce the full creative concept for the updated range, which began with a shoot at our state-of-the-art ITG Capture studios, snapping all variants of the Tower burger to use across KFC’s restaurant touchpoints.

With photography taken care of by our expert Capture team, we were able to delve further into the creative concept and landed on a route incorporating the epic hero images we’d shot, a spotlight effect to reinforce the sheer height and scale of the burgers, and that instantly recognisable red KFC background.

Our concept was then flexed to work across a wide range of digital and print touchpoints including animated digital screens, animated menu takeovers, web assets, banners, window posters and drive-thru posters.

The campaign has already had a big impact in KFC’s restaurants, and the brand are thrilled with the work we produced.

Check out the Tower range in KFC restaurants now!

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