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Gold-standard event management for Dreams’ roadshow

Aug 7, 2023

With Dreams launching a new product range and partnership with Team GB, we were challenged to project manage the brand’s three-day Stronger Together Roadshow, taking it from initial brief through to completion.

A major event for Dreams, Team ITG’s role included content management and print production for key outdoor directional signage and informational POS, alongside creative execution and development to build a sense of theatre and excitement in the product rooms.

This is where our teams were able to tap into the Team GB collaboration, producing a faux Olympic stadium that incorporated a running track and podium, as well as other VM collateral.

Leading up to the event, we provided two months of dedicated project management, with contact directing and co-ordinating throughout the roadshow itself, and the build of reports and surveys post-wash up.

“Team ITG rolled up their sleeves and got stuff done – nothing was too much trouble. Thank you for helping to bring this event to life and create lasting positive memories for our colleagues. It was a blast!”
Kelly Davis, Head of Internal & Corporate Communications, Dreams

In total, the Dreams Stronger Together Roadshow welcomed over 850 colleagues, with Team ITG procuring and printing 11,140 individual items.

89% of survey respondents were either ‘very’ or ‘extremely’ satisfied with the event, with 99% feeling they were ‘stronger together’ after attending.

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