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Moonpig deliver campaign in record time through Capture Studios’ automated photography & video facilities

May 9, 2024

Our expert team at Capture Studios worked with new client Moonpig to deliver over 600 pieces of high-quality creative content in just three days. The brand were so impressed with the results of their Father’s Day shoot that they’ve booked future shoots at Capture Studios, citing the impressive capabilities of our automated photography and video facilities.

For the global greeting card and gift-giving brand Moonpig, occasions like Father’s Day are among the most important to promote their brand. To bring their Father’s Day campaign to life, Moonpig used Capture Studios to shoot high quality film and photography — all delivered in record time thanks to our state-of-the-art automated facilities!

The brand were blown away by the quality and consistency of the results from a highly cost-effective three-day shoot, where our team delivered:

  • 538 individual photographic assets
  • 61 video assets
  • 43 lifestyle assets

All of which were used to promote a total of 224 gift products, spanning everything from chocolate and alcohol to cuddly toys.

By using Capture Studios’ automated photography and video facilities, Moonpig were able to produce a high volume of both live and still content at an impressive speed without compromising quality, compared to the much slower pace of a traditional manual shoot.


“It is amazing to work with major brands like Moonpig to deliver heart-warming campaigns that impact millions of people. Capture Studios combines cutting-edge technology with a team of creative experts, helping to deliver more agile content at unprecedented speed. Making use of our automated studios – two for products and one for models – with dressing rooms, stylists and a prop shop all on-site, frees up creative teams to focus on what they do best: be creative and produce eye-catching content at speed!“

Phil Burroughes, MD of Capture and Innovation at

Capture Studios

The shoot harnessed a combination of creativity and tech expertise, with Moonpig using Capture’s three bespoke automated photo and video studios where they enjoyed complete control over their lighting and speed to ensure unrivalled consistency between shots, no matter if they were still or live.

Moonpig is the most recent satisfied client of Capture Studios, following big names that include the likes of Myleene Klass and UB40. Following the success of the Father’s Day shoot, the brand has awarded the studio a second brief to shoot another range of products, aiming to improve the gift-giving experience for their ecommerce customers.

“Capture Studios exceeded our expectations in terms of the speed and quality of content production, bringing our creative brief to life in just three days with eye-catching automated photography and video across our gift products. The consistency and efficiency of the automated facilities meant we could deliver a huge volume of content in a matter of days, allowing us to turn around the campaign quickly with the help of Capture’s on-site experts.”

Erica Tain, Senior Buyer – Gifting at Moonpig

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