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Successfully migrating JLR to Adobe Experience Manager

Nov 20, 2023

An 18-month project with JLR has seen us seamlessly migrate the digital platforms of the two world-renowned automotive brands to Adobe Experience Manager.

This has been a significant undertaking for our dedicated JLR team, with the ultimate aim of improving the digital experience for the brand’s customers.

It has incorporated all Land Rover and Jaguar websites across their global markets, as well as the award-winning Configurator which is built, managed and maintained by Team ITG.

Having completed the work on Land Rover’s platforms early in 2023, our focus then shifted to the application of styling updates to important cross-brand components, as well as the migration of key Jaguar-specific components.

These included Jaguar Racing Results, which display the Jaguar racing team’s latest placings.

The final batch of markets to go live were Mexico, Slovakia and Switzerland (Italian version) – a fantastic effort by our teams, in collaboration with JLR and Adobe, to navigate a complex and lengthy migration so seamlessly.

“As the lead technical partner for our customer-facing website platform, Team ITG deliver global multi-platform projects on time and on budget. JLR has a long-standing relationship with Team ITG due to their world-class technical teams and track record for delivery.”
Pete Norwood, Global Digital Operations Manager, JLR

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