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Want XR technology in your marketing? Watch our road test

Aug 24, 2023

We wanted to demo the amazing capabilities of ITG Capture’s XR technology, so our on-site team created a piece of automotive content that brought together multiple locations under one roof at our state-of-the-art Birmingham facility.

Tapping into the power of the Unreal Engine, we combined our XR screen with clever use of propping to give the illusion of depth and craft three distinct scenes to support our narrative.

Our story followed two young women out on a day trip together, taking them from mews, to a forest, and finally ending up at the beach.


This entire shoot was delivered from ITG Capture, giving us complete control over factors such as the landscape, the weather, and execution of the shoot.

Not only that, but delivering all content from a single location minimised the travel involved in the project, boosting sustainability and reducing costs.

Watch our demo video above, and fill in the form below to get in touch with our team and book a tour of ITG Capture.

*This is not a Range Rover campaign

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