by Abbie | Feb 23, 2024 | Group
We’re incredibly proud to have won ‘Best Employee Network & Resource Group’ at the Great British Workplace Wellbeing Awards 2024! After bringing home the ‘Team of the Year’ prize in 2023, it’s fantastic to get even more recognition this time around –...
by Abbie | Feb 15, 2024 | Client
Every year the CRM team at Currys puts together the ’12 Days of Techmas’ – an omnichannel Christmas campaign that uses a gamified approach offering awesome tech prizes to customers while encouraging sign-ups to Currys Perks. This year they collaborated...
by Abbie | Feb 6, 2024 | Insights
Generative AI dominated the marketing landscape (and all other news channels!) in 2023, driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to unlock the power of AI and...
by Abbie | Jan 19, 2024 | Client
Inspired Thinking Group once again partnered with NBC to deliver the iconic Macy’s Thanksgiving Day parade in New York City, to a record-breaking TV audience across the US. Ken Madsen, Chief Marketing Technologist at ITG, has worked with NBC for the past 15 years and...
by Abbie | Jan 11, 2024 | Insights
In an Insta-first world, brands increasingly lead with their visual expression. One of the key challenges for Marketers in 2024 is striking a balance between aspiration and authenticity, the dream and reality. One of the most subtle (or not) ways that this manifests...
