Local marketers take the wheel

A more collaborative effort

To give their local marketers in the UK and Ireland the freedom to manage their own multichannel activity, Renault took on a configuration of CanopyCloud that's tailored specifically to their brand and the automotive industry.

Using CanopyLocal, Renault head office are able to easily serve campaign plans and assets, while dealers can store and deploy multichannel assets from within the platform, and brief in local campaigns.

Giving local marketers quick and easy access to on-brand content frees up central marketing’s time to focus on developing campaigns that drive sales forward.