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Latest from ITG
Boosting workflow collaboration with ReviewStudio acquisition
We’ve expanded our presence in North America with the recent acquisition of ReviewStudio – a leading name in creative collaboration software. This Montreal-based company have been revolutionising the collaborative workflow space in recent years, and are already...
Simon Says: Just how good are AI chatbots?
AI chatbots are considerably cheaper than human employees, but they’re not universally well received. How do you maximise their advantage currently – and will technology such as ChatGPT make them better conversationalists in the future? When you have a million...
Catch our keynote on modernising ways of working at ProcureCon
We’re proud to be sponsoring ProcureCon Marketing 2023 from the 6th to 8th June in London – featuring a keynote from our Managing Partner, Roger Binks, on how we’ve implemented new ways of working for major brands with our powerful Storyteq marketing technology....
Mental Health Awareness Week: Battling Imposter Syndrome
As we acknowledge Mental Health Awareness Week, who better to hand over to than our own Head of Wellbeing, Sarah Stead, who takes an in-depth look at her own struggles with Imposter Syndrome, along with techniques she’s learned over the years to manage those feelings...
Simon Says: Time for a martech ecosystem rethink?
Marketing technology is advancing at pace and already provides incredible opportunities for brands to boost their marketing output in a faster, more efficient way than ever before. So why are we still not capitalising on its full potential? Marketers questioned by...
Virtual Production – the future of video & photography
Our Virtual Production studio means Team ITG clients can shoot in any location they choose, without ever leaving our ITG Capture facility. It’s a highly efficient and innovative solution that’s empowering brands like Jaeger, part of the M&S family, to deliver...
Simon Says: Navigating hard times in marketing
Anyone can sail a ship in calm waters, but for marketers, the seas are rough – and getting rougher. How you hold the wheel now can make the difference between sailing through the storm intact and sinking without a trace. The seas were hardly calm pre-Covid. The rapid...
Simon Says: The importance of independent marketing agencies
More and more independent marketing agencies are being acquired by larger networks, but is this trend good for clients and the marketing industry as a whole? I’m not convinced. According to the groups themselves, these acquisitions are about offering clients a more...
Supporting Costa at the Coca-Cola Global Leadership Conference
From content creation and scheduling to hardware installation, we loved supporting our clients at Costa Coffee as they attended the Coca-Cola Global Leadership Conference 2023 in Cairo. We helped showcase the brand’s amazing offering through the power of our connected...
Our Storyteq marketing technology features as a Leader in 2023 Gartner® Magic Quadrant™
We’re thrilled to see the Inspired Thinking Group’s marketing technology, Storyteq, named as a Leader among Content Marketing Platforms (CMPs) in the prestigious 2023 Gartner Magic Quadrant. This is fantastic recognition for Storyteq, scoring a rating above 4 out of 5...
Simon Says: Why counter-intuitive thinking is essential
Logic, as favoured by scientists, accountants and City investors, is exceptionally effective for problems of science, engineering and mathematics, but not so good when it comes to understanding the motivation of human beings. For that, it sometimes helps to take an...