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Latest from ITG
Catch our keynote on modernising ways of working at ProcureCon
We’re proud to be sponsoring ProcureCon Marketing 2023 from the 6th to 8th June in London – featuring a keynote from our Managing Partner, Roger Binks, on how we’ve implemented new ways of working for major brands with our powerful Storyteq marketing technology....
Mental Health Awareness Week: Battling Imposter Syndrome
As we acknowledge Mental Health Awareness Week, who better to hand over to than our own Head of Wellbeing, Sarah Stead, who takes an in-depth look at her own struggles with Imposter Syndrome, along with techniques she’s learned over the years to manage those feelings...
Simon Says: Time for a martech ecosystem rethink?
Marketing technology is advancing at pace and already provides incredible opportunities for brands to boost their marketing output in a faster, more efficient way than ever before. So why are we still not capitalising on its full potential? Marketers questioned by...
Virtual Production – the future of video & photography
Our Virtual Production studio means Team ITG clients can shoot in any location they choose, without ever leaving our ITG Capture facility. It’s a highly efficient and innovative solution that’s empowering brands like Jaeger, part of the M&S family, to deliver...
Simon Says: Navigating hard times in marketing
Anyone can sail a ship in calm waters, but for marketers, the seas are rough – and getting rougher. How you hold the wheel now can make the difference between sailing through the storm intact and sinking without a trace. The seas were hardly calm pre-Covid. The rapid...
Simon Says: The importance of independent marketing agencies
More and more independent marketing agencies are being acquired by larger networks, but is this trend good for clients and the marketing industry as a whole? I’m not convinced. According to the groups themselves, these acquisitions are about offering clients a more...
Supporting Costa at the Coca-Cola Global Leadership Conference
From content creation and scheduling to hardware installation, we loved supporting our clients at Costa Coffee as they attended the Coca-Cola Global Leadership Conference 2023 in Cairo. We helped showcase the brand’s amazing offering through the power of our connected...
Our Storyteq marketing technology features as a Leader in 2023 Gartner® Magic Quadrant™
We’re thrilled to see the Inspired Thinking Group’s marketing technology, Storyteq, named as a Leader among Content Marketing Platforms (CMPs) in the prestigious 2023 Gartner Magic Quadrant. This is fantastic recognition for Storyteq, scoring a rating above 4 out of 5...
Simon Says: Why counter-intuitive thinking is essential
Logic, as favoured by scientists, accountants and City investors, is exceptionally effective for problems of science, engineering and mathematics, but not so good when it comes to understanding the motivation of human beings. For that, it sometimes helps to take an...
The top tech and latest innovations we found at CES 2023
Our Innovation Team work with brands like Pret and KFC, helping introduce them to technologies that increase efficiency, cut their carbon footprint, save money and revolutionise their marketing. To stay on top of the latest developments, they scour the world for new...
IWD 2023: Making a man’s world work for women
The stats might be shifting, but we’re still a long way from achieving true workplace equality for women around the globe. For the final part of our International Women’s Day takeover, we’re delighted to hand over to ITG’s Chief People Officer, Lisa Elrod, who draws...