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Latest from ITG

Successfully migrating JLR to Adobe Experience Manager

Successfully migrating JLR to Adobe Experience Manager

An 18-month project with JLR has seen us seamlessly migrate the digital platforms of the two world-renowned automotive brands to Adobe Experience Manager. This has been a significant undertaking for our dedicated JLR team, with the ultimate aim of improving the...

Beyond October: Black History Month 2023

Beyond October: Black History Month 2023

Team ITG Copywriter, Damaani Burns, explains the ongoing importance of Black History Month in this insightful article, explaining why its core messages need to resonate beyond October and interviewing ITGers from acoss the business on their unique experiences, both...

AI for content writers – are the robots coming for my job?

AI for content writers – are the robots coming for my job?

With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...

Want XR technology in your marketing? Watch our road test

Want XR technology in your marketing? Watch our road test

We wanted to demo the amazing capabilities of ITG Capture’s XR technology, so our on-site team created a piece of automotive content that brought together multiple locations under one roof at our state-of-the-art Birmingham facility. Tapping into the power of the...

Delivering in-restaurant marketing for the KFC Teriyaki range

Delivering in-restaurant marketing for the KFC Teriyaki range

Having been asked to help KFC launch their new Teriyaki range in restaurants, we pulled out all the stops to create outstanding photography and tailor the campaign for the in-restaurant experience, throughout their locations in the UK and Republic of Ireland. It’s...

Gold-standard event management for Dreams’ roadshow

Gold-standard event management for Dreams’ roadshow

With Dreams launching a new product range and partnership with Team GB, we were challenged to project manage the brand’s three-day Stronger Together Roadshow, taking it from initial brief through to completion. A major event for Dreams, Team ITG’s role included...

Simon Says: Why automation is the key to video marketing

Simon Says: Why automation is the key to video marketing

The internet and early social media may have been largely text and image based, but the online world is now every bit as much a video medium as your TV – and your customers are clamouring for audio-visual content. The trouble is that video tends to be more expensive...