Communicating the features and benefits of pharmaceutical drugs is a complex and sensitive task. We have a social and legal responsibility to be 100% confident the right message is going to the right person, at the right time. No exceptions, no excuses.
We help Johnson & Johnson’s pharmaceutical arm, Janssen, with strict data management of their USA and Canada consumer and healthcare audiences for over 40 brands and 32 different areas of medical concern.
We do this by hosting and managing their databases and providing a single view of their key customers, specifically B2B healthcare professionals and direct-to-consumer clients. This enables us to send targeted communications and build tailored and customisable online solutions such as Cancer.com, which delivers invaluable personalised content to users through the intuitive My Care Activator tool.