Refreshing digital content for Costa Express

Costa Web Header


28 September 2020 by Team ITG

We created dynamic animated content for Costa that’s opened up a whole new stream of work for our industry-leading digital team.

Our digital team has been working alongside Costa since 2018, creating content across all markets and supporting its digital output in over 20 languages. From creative design and transcreation to photography and creative copywriting, our experts are always on hand to deliver world-class digital campaigns across all of Costa’s platforms and social media profiles.

Over the years, Costa Express has become an increasingly integral part of the brand’s offering, and Team ITG have been heavily involved with supporting this aspect of the business. This has included the production of social media assets, playbooks, guidelines and toolkits, as well as undertaking photoshoots, fully managed by our industry-leading photography department.

Through its Coffee Club, Costa allows customers to collect points each time they make a purchase, which they can spend on items in stores. Costa wanted to raise awareness amongst both existing and potential customers of the ability to collect these loyalty points from Costa Express machines, and briefed us to create a series of ‘how to’ social media assets.

Our experienced digital team took the lead on this project from the outset, creating storyboards containing the proposed messaging, before transforming this into dynamic creative that conveyed the key points in a truly engaging way.

From there, we turned the final animations into energising videos, creating multiple adaptions for Costa’s different social media channels.

This was one of the first animated videos of this particular style that we have created for Costa and the result was so successful, we’ve been asked to produce even more.

Zoe Plummer, Global Digital Marketing Lead at Costa Express, said: “The playful illustrative style of animation that Team ITG produced really brought to life our Costa Coffee brand personality. We know this kind of content will be highly engaging on social media, capturing the attention of our consumers in the feed.”

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