An incredible way to mark a decade-long partnership, Team ITG have been named ‘Partner of the Year’ at KFC’s UKI Partners Conference & Awards 2021.
The award serves as recognition for an incredible year of support and innovation over the challenging circumstances of the COVID-19 pandemic. During this time, Team ITG have not only been able to uphold the outstanding level of customer service that we’ve become known for, but we have continually pushed this into new and exciting directions for KFC.
We were delighted to support KFC’s extensive restaurant reopening programme, giving them a significant ‘first mover’ advantage by putting the brand at the forefront of customers’ minds through providing responsive artworking, creative and production services for all reopening directional signage and collateral.
From floor stickers and totems to social distancing POS, Perspex screens and menu changes, we’ve played a crucial role in keeping KFC trading over the past 18 months. With the regular amendments to government guidance as the world adapted to COVID-19, we showcased our agility and flexibility to consistently deliver new messaging and artworks, shipping them to the entire KFC estate in super-quick time. Not only was this essential in keeping the brand’s restaurants open and operating, but more importantly it enabled staff and customers to feel that they were in a safe, secure environment at all times.
“We’re so grateful for the support we’ve received from Team ITG, not just over the past 18 months but across our decade-long partnership. Their efforts were fundamental in KFC leading the way in our industry’s response to the pandemic – we couldn’t ask for better partners.” – Paula Mackenzie, General Manager KFC UK & Ireland
Partner of the Year was not the only accolade we were honoured to receive. Testament to Team ITG’s exceptional level of customer service, our KFC Account Director, Meg Balko, also picked up the ‘Services Person of the Year’ award. Meg has been instrumental in coordinating our response for the brand, supported at all times by her dedicated and incredibly talented account team.
“To be nominated in these categories was an honour, but to be awarded ‘Partner of the Year’ and see Meg pick up her fully deserved individual award has been a joy. This shows the power of a strong partnership, and I speak for the whole of Team ITG when I say that KFC have been outstanding partners and a genuine pleasure to work with. Here’s to another 10 years.” – Simon Ward, Team ITG CEO & Founder
As well as benefitting from our award-winning services, from artwork and creative to digital and print management, KFC is the latest global brand to onboard Team ITG’s game-changing technology ecosystem, CanopyCloud, which is built to ‘Simplify, Automate and Create’ marketing campaigns. A highly-automated and intelligent modular multichannel system, CanopyCloud is now used by KFC’s teams as one-stop-shop local marketing portal to streamline multichannel briefing, drive efficiencies and maintain total brand control.