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Inspired Thinking Group partner with NBC to deliver Macy’s Thanksgiving Day parade for record TV audience
Inspired Thinking Group once again partnered with NBC to deliver the iconic Macy’s Thanksgiving Day parade in New York City, to a record-breaking TV audience across the US. Ken Madsen, Chief Marketing Technologist at ITG, has worked with NBC for the past 15 years and...
James Chittenden: How real do you want it?
In an Insta-first world, brands increasingly lead with their visual expression. One of the key challenges for Marketers in 2024 is striking a balance between aspiration and authenticity, the dream and reality. One of the most subtle (or not) ways that this manifests...
AI x Virtual Production – Ready to rocket power your creative ambition?
Are Virtual Production and Artificial Intelligence (AI) really threats to human ingenuity? Or are they the tools we need to really set our creativity free and deliver outstanding content that wows and resonates? Let’s get the verdict from our Executive Creative...
ITG Capture studio making AI advancements
What’s the future of image creation? As brands are faced with greater demand for content than ever (without the budgets to match this sharp increase), AI will undoubtedly have a role in bridging that gap. Our ITG Capture photography and film centre is already...
Covid, the digital skills gap & embracing new technology
Successive Covid lockdowns massively accelerated consumer digital adoption, which should be great for a lot of businesses. Yet, over two years later, many companies are still struggling to keep up, says ITG Deputy CEO and Chief Strategy Officer John Kirk in our latest...
Simon Says: The folly of offshoring content
Companies who think that offshoring creative production will save costs and guarantee future margins are living in a fool’s paradise. The only viable path for creating personalised marketing content at scale is automation, which involves rethinking your production...
Boosting workflow collaboration with ReviewStudio acquisition
We’ve expanded our presence in North America with the recent acquisition of ReviewStudio – a leading name in creative collaboration software. This Montreal-based company have been revolutionising the collaborative workflow space in recent years, and are already...
Simon Says: Just how good are AI chatbots?
AI chatbots are considerably cheaper than human employees, but they’re not universally well received. How do you maximise their advantage currently – and will technology such as ChatGPT make them better conversationalists in the future? When you have a million...
Catch our keynote on modernising ways of working at ProcureCon
We’re proud to be sponsoring ProcureCon Marketing 2023 from the 6th to 8th June in London – featuring a keynote from our Managing Partner, Roger Binks, on how we’ve implemented new ways of working for major brands with our powerful Storyteq marketing technology....
Mental Health Awareness Week: Battling Imposter Syndrome
As we acknowledge Mental Health Awareness Week, who better to hand over to than our own Head of Wellbeing, Sarah Stead, who takes an in-depth look at her own struggles with Imposter Syndrome, along with techniques she’s learned over the years to manage those feelings...
Simon Says: Time for a martech ecosystem rethink?
Marketing technology is advancing at pace and already provides incredible opportunities for brands to boost their marketing output in a faster, more efficient way than ever before. So why are we still not capitalising on its full potential? Marketers questioned by...