Welcome to ITG Health.

Your end-to-end
Life Sciences partner
The decade of
biotechnical revolution
At Team ITG we’ve helped biopharma, medical devices and consumer care organisations for over 15 years, simplifying and automating their marketing operations, amplifying their omnichannel campaigns and driving cheaper, faster, better, compliant content production and deployment.
But it’s a crucial time for the Life Sciences sector – by the end of the decade we will likely have made cancer a curable disease, produced vaccines against HIV and other infectious illnesses, and made strides in reducing the financial and emotional burdens on society from diabetes, cardiovascular problems and more. But to achieve all this, we need to ensure funds are directed where they’re needed most: namely, research and development of innovative pharmaceutical products.

That’s where we
come in
ITG Health is now firmly established within the Life Sciences industry, thanks to our proprietary Storyteq marketing technology platform and a dedicated team that boasts decades of experience partnering with leading global pharmaceutical companies.

Industry experts with an outside-in perspective
Our team have worked in senior global positions at companies like Pfizer Inc., Merck & Co. Inc., Bayer AG, Novartis AG and BioNTech SE. They have contributed to the biggest medicines and vaccines of the decade and solved some of the most complex organisational transformation challenges of our time. In short, they have the knowledge, experience and industry credibility to help make you successful.
Marketing automation at scale
ITG Health supports Life Sciences companies through technological transformation at a MarTech, business process, and organisational change-management level. This means adopting an automation-first mindset across marketing operating models and content supply chains, to support the creation and deployment of bespoke, customer-centric, data-driven, personalised marketing campaigns using leading digital technologies such as SalesForce Marketing Cloud, Adobe Experience Manager, SiteCore , etc.
Our award-winning MarTech
ITG’s unique Storyteq platform is already being used extensively to overhaul legacy MarTech solutions across multiple industries: reducing the complexity of campaigns; automating planning, workflows and creative adaptation; and driving huge cost and time efficiencies. This enables ITG clients to deliver hyper-personalised marketing content at scale without relying on outdated, factory-based, offshore creative production models.



Want to speak to our
ITG Health team?
Tap into the power of our award-winning marketing technology and connected services. Start saving time and money – get in touch with our team of experts today.
Working with major companies
Our expert team at ITG Health have partnered with the likes of Bayer, J&J, Haleon, Biogen, MSD and Novo Nordisk, helping them to simplify and automate their marketing operations whilst amplifying the impact of their customer engagements. That’s faster execution, better customer experiences, more cost-effective compliant production, and deployment.




Delivering for our clients
ITG Health’s innovation-led approach to CRM has helped companies like Bayer achieve exceptional results in the life sciences sector…
1k+
-45%
Business discovery
Maximising enterprise value & objectives
Organisational design
Geography, categories, brands, channels, departments/teams
Operating model definition
People, process & platform (online & offline)
Data modelling & configuration layers
Business metadata & taxonomy modelling
Human-centred solution design
Workflow & process design
Market operations governance
Process, assets, content, data, platforms, CXM, adoption, lifecycle
Change management
Level of change, risk mitigation, Change Champions, community
Communications & training
1:1, group, videos, resources, virtual workshops, guided walkthroughs
Content automation audits
Other services we offer
Strategy & creative
Digital performance marketing
TV, film & photography
Apps & websites
Creative production
Digital & print management
Data, CX, CRM & insights
Kick start your project today
Kick start your project today
Kick start your project today
Want to know why these brands love us?
We’re proud to work with some pretty amazing businesses across the globe, achieving incredible results every single day. Could we do the same for you?

Latest from Team ITG.

AI for content writers – are the robots coming for my job?
With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...

From lack of personalisation to ineffective MarTech – the 5 key CRM challenges facing brands
Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM/CX arena. With an explosion of channels and an ever-growing demand for more content...

Want XR technology in your marketing? Watch our road test
We wanted to demo the amazing capabilities of ITG Capture’s XR technology, so our on-site team created a piece of automotive content that brought together multiple locations under one roof at our state-of-the-art Birmingham facility. Tapping into the power of the...

Delivering in-restaurant marketing for the KFC Teriyaki range
Having been asked to help KFC launch their new Teriyaki range in restaurants, we pulled out all the stops to create outstanding photography and tailor the campaign for the in-restaurant experience, throughout their locations in the UK and Republic of Ireland. It’s...

Gold-standard event management for Dreams’ roadshow
With Dreams launching a new product range and partnership with Team GB, we were challenged to project manage the brand’s three-day Stronger Together Roadshow, taking it from initial brief through to completion. A major event for Dreams, Team ITG’s role included...

Simon Says: Why automation is the key to video marketing
The internet and early social media may have been largely text and image based, but the online world is now every bit as much a video medium as your TV – and your customers are clamouring for audio-visual content. The trouble is that video tends to be more expensive...

Simon Says: The power of same-day distributed marketing
How long does it take for enterprises to adapt and distribute global marketing campaigns across all countries, outlets and partners? For too many companies, the answer is “too long”. In marketing, you need to be reactive – you need to respond quickly to events and...

ITG Capture studio making AI advancements
What’s the future of image creation? As brands are faced with greater demand for content than ever (without the budgets to match this sharp increase), AI will undoubtedly have a role in bridging that gap. Our ITG Capture photography and film centre is already...

Covid, the digital skills gap & embracing new technology
Successive Covid lockdowns massively accelerated consumer digital adoption, which should be great for a lot of businesses. Yet, over two years later, many companies are still struggling to keep up, says ITG Deputy CEO and Chief Strategy Officer John Kirk in our latest...

Simon Says: The folly of offshoring content
Companies who think that offshoring creative production will save costs and guarantee future margins are living in a fool’s paradise. The only viable path for creating personalised marketing content at scale is automation, which involves rethinking your production...