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ITG Capture studio making AI advancements

ITG Capture studio making AI advancements

What’s the future of image creation? As brands are faced with greater demand for content than ever (without the budgets to match this sharp increase), AI will undoubtedly have a role in bridging that gap. Our ITG Capture photography and film centre is already...
Simon Says: The folly of offshoring content

Simon Says: The folly of offshoring content

Companies who think that offshoring creative production will save costs and guarantee future margins are living in a fool’s paradise. The only viable path for creating personalised marketing content at scale is automation, which involves rethinking your production...
Simon Says: Just how good are AI chatbots?

Simon Says: Just how good are AI chatbots?

AI chatbots are considerably cheaper than human employees, but they’re not universally well received. How do you maximise their advantage currently – and will technology such as ChatGPT make them better conversationalists in the future? When you have a million...