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Latest from ITG
2024 Wellbeing award win for Team ITG
We’re incredibly proud to have won 'Best Employee Network & Resource Group' at the Great British Workplace Wellbeing Awards 2024! After bringing home the ‘Team of the Year’ prize in 2023, it’s fantastic to get even more recognition this time around – but what’s...
Currys Techmas – exceptional results for our end-to-end campaign
Every year the CRM team at Currys puts together the '12 Days of Techmas' – an omnichannel Christmas campaign that uses a gamified approach offering awesome tech prizes to customers while encouraging sign-ups to Currys Perks. This year they collaborated with us here at...
Sue Mountford: The Top Marketing Trends for 2024
Generative AI dominated the marketing landscape (and all other news channels!) in 2023, driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to unlock the power of AI and...
Successfully migrating JLR to Adobe Experience Manager
An 18-month project with JLR has seen us seamlessly migrate the digital platforms of the two world-renowned automotive brands to Adobe Experience Manager. This has been a significant undertaking for our dedicated JLR team, with the ultimate aim of improving the...
From concept to creation: Launching the updated KFC Tower Burger range
Tried out the new KFC Tower Burger range? Team ITG were instrumental in its launch, from photography at ITG Capture to delivering the campaign across multiple digital and print touchpoints. The Tower Burger range at KFC took the brand’s existing (and much-loved)...
Beyond October: Black History Month 2023
Team ITG Copywriter, Damaani Burns, explains the ongoing importance of Black History Month in this insightful article, explaining why its core messages need to resonate beyond October and interviewing ITGers from acoss the business on their unique experiences, both...
Simon Says: Wellbeing is not an add-on – it should be key to your culture
If you see employee wellbeing as just another work benefit, like medical insurance or free gym membership, you’re not really getting it. While benefits are nice-to-have, true wellbeing only comes when it is ingrained in your culture. Of all the awards and accolades...
Co-op Member Prices: Creating and launching a multichannel marketing campaign
Co-op Member Prices is a new initiative rewarding the brand's members with a range of fantastic deals at Co-op stores, and Team ITG crafted and launched the marketing campaign to accompany this brilliant membership scheme. This was a truly end-to-end multichannel...
Creative Automation: Solving the content demand & supply dilemma for major US fashion brand
From increased customer demand for content to the lasting impact of Covid and the current global economic situation, marketers are facing up to a variety of challenges at present with limited resource (and headspace) to deliver the solutions they require. The Inspired...
AI for content writers – are the robots coming for my job?
With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...
Team ITG | 5 CRM Marketing Challenges Facing Brands
Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM/CX arena. With an explosion of channels and an ever-growing demand for more content...